Art Direction

We got given the brief to advertise any festival that we wanted. I hooked up with fellow peer Toby Jury Morgan (www.tobyjm.com) and decided to create posters, aswell as leaflets and a GIF on the International Bike Film Festival. We looked at different aspects of biking and went out and about and arranged photo-shoots with other bike enthusiasts. We focused on BMX, fixed gears, mechanics and also track racing at the local velodrome. Here are some discarded photographs that we didn't use.